Partnerships Based
on Experience.
Decades of it.

At Sientra, we believe that
shared expertise and values
are essential components of
success. Our leadership is driven
by decades of experience and
skill that help bring your goals
and aesthetic visions to life.

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Hani Zeini

Founder, President and Chief Executive Officer

Hani Zeini, founded Sientra in 2006 and has since held the position of Founder, President and Chief Executive Officer. Mr. Zeini has over 26 years of relevant healthcare experience in Pharmaceuticals and Medical Device industries, and is an 11-year veteran in the Aesthetics and Plastic Surgery market. He previously served as Executive Vice President of Inamed Aesthetics responsible for both the Breast Aesthetics and Facial Aesthetics businesses at Inamed Corporation (now Allergan Medical). His responsibilities included North America and International markets, with a demonstrated success record of market share gains and business growth in these highly competitive markets.

Mr. Zeini had been deeply involved in the Aesthetics and Plastic Surgery market, and its development over the past decade. He pioneered the concept of the Plastic Surgery Ecosystem™ and has been passionately presenting and promoting its principles. Mr. Zeini has lectured and presented at numerous prestigious Plastic Surgery meetings in the United States and internationally. Mr. Zeini served twice on the American Society of Plastic Surgeons Annual Meeting Committee as the industry representative. He also served on the Industry Relations Council for the American Society for Aesthetic Plastic Surgery. Mr. Zeini has been a long-time advocate and a driving force for the adoption of Evidence-Based Outcomes in Aesthetic surgery.

Mr. Zeini started his career at the Dupont Pharmaceuticals Company where he spent over 12 years in a variety of positions with increasing responsibility in sales, marketing and general management culminating with his role as Senior Vice President, Global Health Systems. Prior to joining Inamed, Mr. Zeini was the Chief Operating Officer at Acurian, Inc., a development stage venture capital backed clinical trials company. Before Acurian, he held the position of President and Chief Executive Officer at, an Internet-based healthcare marketplace. Mr. Zeini holds a Bachelors of Science degree in Electrical and Computer Engineering from the University of Miami in Coral Gables, Florida. In 2003, Mr. Zeini completed the Stanford Executive Program at Stanford University, Graduate School of Business.

Joel Smith

General Counsel, Chief Compliance Officer and Corporate Secretary

Joel Smith has been with Sientra since 2007. Mr. Smith has more than 15 years of experience in the leadership of new life science ventures. Prior to joining Sientra, Mr. Smith was a Vice President at Tavistock Life Sciences where he had leadership roles across a portfolio of development-stage companies operating in the fields of drug discovery and medical-device development. Previously, Mr. Smith had senior business development roles at Triad Therapeutics and at BioQ where he was also the General Counsel. Mr. Smith’s extensive experience in private equity finance began as an associate at Brobeck, Phleger and Harrison in its business and technology group where Mr. Smith represented clients in dozens of private and public equity financings. Mr. Smith’s early career included work as a research economist and entrepreneur. Mr. Smith holds an MBA, with highest distinction, from the University of Michigan Business School; a JD, cum laude, from the University of Michigan Law School; and a BS in both economics and cellular & molecular biology also from the University of Michigan.